Vigalex Ltd., a pioneering force in the natural aromatic products industry, is stepping into a new era with a comprehensive rebranding initiative. With an unwavering commitment to quality, sustainability, and innovation, Vigalex is setting new standards in the production of essential oils, including the prized Bulgarian rose oil.
This transformation is not merely cosmetic; it signifies a profound dedication to preserving the integrity of natural products, and a commitment to preserving the legacy of aromatic production by investing in the future.
“With a deep-seated belief in the power of mentorship and education, we are dedicated to developing young talents, ensuring the continuity of expertise and passion in the realm of natural aromatics and upholding the rich heritage of Bulgarian aromatic treasures,” says Velichka Kostadinova, CEO of Vigalex.
Preserving Tradition, Embracing Innovation
Bulgarian rose oil, renowned for its unparalleled quality and pharmacological benefits, is a complex natural product that cannot be replicated synthetically. Associate Professor Ganka Baeva, Director of the Institute of Roses, Essential, and Medical Crops in Kazanlak, emphasizes the significance of traditional methods in its production. She elucidates that the centuries-old technique of water-steam distillation, employed in extracting rose oil, is not only ecologically sound, but also safe for human health and the environment. This method preserves the essence of the rose, ensuring the purity and authenticity of the final product.*
* Source: bnr.bg
The Rebranding Unveiled: A Commitment to Excellence
Vigalex’s rebranding initiative aligns seamlessly with these principles. The company’s renovated production facility, equipped with state-of-the-art technology, upholds the time-honored tradition of water-steam distillation while integrating modern practices for enhanced efficiency and sustainability. Vigalex’s commitment to maintaining the ecological balance while producing superior quality essential oils remains steadfast.
Championing Natural Aromatics in the Face of Regulatory Changes
In light of recent developments, where essential oils face reclassification, Vigalex stands firm in its dedication to natural aromatic products. The company understands the potential challenges posed by such changes, including increased costs and market complexities. Despite these hurdles, Vigalex remains resolute in its mission to provide consumers with authentic, high-quality essential oils without compromising on quality or authenticity.
Preserving Heritage, Ensuring Sustainability
“Vigalex’ s rebranding initiative not only reaffirms its position as a global leader but also charts a sustainable course for the future. By embracing tradition, harnessing innovation, and advocating for the purity of natural products, Vigalex is poised to redefine the aromatic industry landscape,” says Kostadin Kostadinov, Sales Director of Vigalex.
Vigalex’s commitment to developing young talents extends beyond immediate business interests. By nurturing a new generation of experts, the company ensures the long-term sustainability of the aromatic industry. Through apprenticeships, workshops, and collaborations with educational institutions in Bulgaria and abroad, Vigalex is shaping the future workforce, fostering skills that are essential for the preservation of traditional methods and the evolution of innovative techniques.